People smoke weed to feel less awkward. That's why we made Wallflower — premium flower for overthink-y, slightly self-conscious stoners who want to embrace their weird. So pick up a doobie, little cutie, and take a hit of something Oddly Comforting.
As Head of Creative for Wallflower, I led the strategy, naming, brand identity, website, social, packaging, and creative. Basically, all of the stuff.
Role: Head of Creative