Hi. I’m Erin. I’m an award-winning Group Creative Director with over 14 years of experience in advertising and marketing.

Now, here’s a bunch of stuff I made – if you’re into that sort of thing.

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︎︎︎ erinhauswirth@gmail.com
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Johnnie Walker - Johnnie Walker Cocktail Grocer - Experiential 



Johnnie Walker was thought of as stuffy. Uptight. Something for dudes that ironed their Dockers, given out as a retirement party gift. But the brand wanted to appeal to a younger crowd.

Johnnie Walker was born out of a local grocery. So, we created “Johnnie Walker Cocktail Grocer,” serving whisky in to-go cups and slinging snack pairings to match.

We transformed the deli counter into a chef’s counter. Guests could try late-night BECs, chopped cheese, and hoagies made by culinary heavyweights -- alongside our expressions. Or open the freezer to sample hi-lo cocktails like Cheerwine and Red Label or slushies spiked with Black Label. 




















Agency: Giant Spoon
Role: ACD