We created a fictional research facility to harness athlete energy: the RUSH Performance Lab. Once test subjects entered the lab, they participated in a series of trials that converted their bodies’ energy into light, in zones designed to showcase the inner workings of RUSH infrared apparel. What? Your gym shorts aren’t biohacking?
Agency: Giant Spoon
Role: Creative Lead
Role: Creative Lead
Awards
Event Marketer Experience Design & Technology Awards 2019 - Best Permanent or Pop Up Retail Environment - Gold
Event Marketer Experience Design & Technology Awards 2019 - Best Permanent or Pop Up Retail Environment - Gold
Press
︎︎︎AdWeek - Under Armour Hopes You’ll Get a Rush From Its Pop-Up
︎︎︎AdAge - Under Armour Converts Body Energy to Light at New Pop-Up Activation