Hi. I’m Erin. I’m an award-winning Head of Creative with over 15 years’ experience in advertising and marketing.

Now, here’s a bunch of stuff I made – if you’re into that sorta thing.

About


Hit me up:

︎︎︎ erinhauswirth@gmail.com
︎︎︎ linkedin
Under Armour - RUSH Performance Lab - Experiential 


We invented the RUSH Performance Lab – a fictional research facility that turns athletes' energy into light. In a bunker in New York, each space demonstrated how Under Armour's RUSH apparel actually works – absorbing and reflecting body heat as infrared energy to help with performance and recovery. Basically, sweats that biohack to give you an edge. Your raggedy old gym shorts could never.
























Agency: Giant Spoon
Role: Creative Lead
Awards

Event Marketer Experience Design & Technology Awards 2019 - Best Permanent or Pop Up Retail Environment - Gold 

Press

︎︎︎AdWeek - Under Armour Hopes You’ll Get a Rush From Its Pop-Up
︎︎︎AdAge - Under Armour Converts Body Energy to Light at New Pop-Up Activation

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