We opened up a rift between two worlds for the Season 2 premiere of Stranger Things and brought music fans back to Hawkins, Indiana.
Spotify listeners could slip on a pair of headphones and hear Steve’s yacht rock or head to the Character Match site to find out if they had the same taste in riot grrrl music as Max. Each time a user clicked on the series soundtrack, they were dragged into the Upside Down, with a creepy easter egg that transformed the Spotify music player into the Demogorgon’s lair — with a flickering flashlight scrubber and floating spores.
Upside Down Platform Easter Egg
Character Match Site User Experience
:06 Character Posters and Social Posts
Stranger Spotify - :20 Social Tease
Agency: Giant Spoon
Creative Lead, Concept Creator, Writer: Erin Hauswirth
Creative Lead, Concept Creator, Writer: Erin Hauswirth
Awards
Digiday - Best Interactive Content Piece or Series - Winner
Webby Awards - Digital Campaigns - Finalist
Digiday - Best Interactive Content Piece or Series - Winner
Webby Awards - Digital Campaigns - Finalist
Press
︎︎︎CNET
︎︎︎The Verge
︎︎︎Entertainment Weekly
︎︎︎Time
︎︎︎ IGN
︎︎︎ NME