For the Stranger Things Season 2 premiere, we basically ripped a hole in Spotify and dragged unsuspecting music fans straight into the Upside Down. Turns out the Demogorgon has impeccable taste in Death Metal.
Upside Down Platform Easter Egg

Character Match Site User Experience
:06 Character Posters and Social Posts



Stranger Spotify - :20 Social Tease
Agency: Giant Spoon
Role: Creative Lead, Copy, Music Curation
Role: Creative Lead, Copy, Music Curation
Awards
Digiday - Best Interactive Content Piece or Series - Winner
Webby Awards - Digital Campaigns - Finalist
Digiday - Best Interactive Content Piece or Series - Winner
Webby Awards - Digital Campaigns - Finalist
Press
︎︎︎CNET
︎︎︎The Verge
︎︎︎Entertainment Weekly
︎︎︎Time
︎︎︎ IGN
︎︎︎ NME