For the Stranger Things Season 2 premiere, we basically ripped a hole in Spotify and dragged unsuspecting music fans into the Upside Down. Turns out the Demogorgon has impeccable taste in Death Metal.
Upside Down Platform Easter Egg
Any time you pressed play on a track from the Stranger Things soundtrack or our character playlists, the Spotify player turned into the Upside Down. Replete with floating spores.
Character Match Site User Experience
We created a site where you could find out which character shared your musical taste. Black coffee and brooding emo rock? Hopper. Fragile masculinity and mullet metal? Unfortunately, you’re more of a Billy.
:06 Character Posters and Social Posts
We dropped a playlist for each character on social with Upside Down gifs that drove to Spotify.
Stranger Spotify - :20 Social Tease
To tease the partnership, we revamped the iconic Stranger Things title sequence.
Agency: Giant Spoon
Role: Creative Lead, Copy, Art Direction, Music Curation
Role: Creative Lead, Copy, Art Direction, Music Curation
Awards
Digiday - Best Interactive Content Piece or Series - Winner
Webby Awards - Digital Campaigns - Finalist
Digiday - Best Interactive Content Piece or Series - Winner
Webby Awards - Digital Campaigns - Finalist
Press
︎︎︎CNET
︎︎︎The Verge
︎︎︎Entertainment Weekly
︎︎︎Time
︎︎︎ IGN
︎︎︎ NME