For the Season 2 premiere of Stranger Things, we opened up a rift between two worlds and dragged music fans back to the Upside Down on Spotify. The Demogorgon was definitely emo, by the way.
Upside Down Platform Easter Egg
Character Match Site User Experience
:06 Character Posters and Social Posts
Stranger Spotify - :20 Social Tease
Agency: Giant Spoon
Role: Creative Lead, Writer
Role: Creative Lead, Writer
Awards
Digiday - Best Interactive Content Piece or Series - Winner
Webby Awards - Digital Campaigns - Finalist
Digiday - Best Interactive Content Piece or Series - Winner
Webby Awards - Digital Campaigns - Finalist
Press
︎︎︎CNET
︎︎︎The Verge
︎︎︎Entertainment Weekly
︎︎︎Time
︎︎︎ IGN
︎︎︎ NME