Award-winning Group Creative Director with over 13+ years of experience in advertising and marketing. Now, here’s a bunch of stuff I made – if you’re into that sort of thing.

Hit me up:

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Discovery’s Moonshiners - Tweet-Powered Distillery - Digital Stunt & Limited-Edition Product

To get fans buzzing about the second season of Moonshiners, we wanted to give fans the feeling of brewing illegal moonshine in the backwoods of Appalachia — just like the characters from the show.

So, for two days, we hooked a real-world distillery up to the web and invited fans to weigh in on the ingredients, flavor profile, and packaging, using Twitter to brew their very own bottle of hooch.

Agency: OMD, Ignition Factory
Creative Lead: Erin Hauswirth
Partners: King’s County Distillery, Twitter, Buzzfeed

Creative Media Awards  - Best Social Media - Awards - 2014
Bees Awards - Best Engagement with Customer - Winner - 2013


︎︎︎AdAge - Discovery Asks ‘Moonshiners’ Fans to Use Twitter to Brew Hooch