To get fans buzzing about the second season of Moonshiners, we wanted to give fans the feeling of brewing illegal moonshine in the backwoods of Appalachia — just like the characters from the show.
So, for two days, we hooked a real-world distillery up to the web and invited fans to weigh in on the ingredients, flavor profile, and packaging, using Twitter to brew their very own bottle of hooch.
![](https://freight.cargo.site/t/original/i/068c679574dcaabf79e73182ff2c585588de986d66ef454752ae147cb26fc598/Kings-County_image.jpg)
![](https://freight.cargo.site/t/original/i/4d5d817105931d03ebe04c686bab08e1da9eab57f9aedfaa49f92b24ad21343b/Moonshiners_Kings-County-Distillery_Barrel-Room.jpeg)
![](https://freight.cargo.site/t/original/i/f71565d7234b38af8f40a795686c81f0d36408f089d5ef53cdd0ba6c742312b3/Moonshiners_Tweet-powered-distillery.png)
Agency: OMD, Ignition Factory
Creative Lead: Erin Hauswirth
Partners: King’s County Distillery, Twitter, Buzzfeed
Creative Lead: Erin Hauswirth
Partners: King’s County Distillery, Twitter, Buzzfeed
Awards
Creative Media Awards - Best Social Media - Awards - 2014
Bees Awards - Best Engagement with Customer - Winner - 2013
Press
︎︎︎AdAge - Discovery Asks ‘Moonshiners’ Fans to Use Twitter to Brew Hooch
Creative Media Awards - Best Social Media - Awards - 2014
Bees Awards - Best Engagement with Customer - Winner - 2013
Press
︎︎︎AdAge - Discovery Asks ‘Moonshiners’ Fans to Use Twitter to Brew Hooch