Award-winning Group Creative Director with over 13+ years of experience in advertising and marketing. Now, here’s a bunch of stuff I made – if you’re into that sort of thing.

Hit me up:

︎︎︎ linkedIn

Under Armour - RUSH Performance Lab - Experiential 

For Under Armour’s RUSH product launch, we treated the infrared apparel like experimental training gear, creating a fictional research facility devoted to hacking the limits of human potential: the RUSH Performance Lab.

In our Black Mirror-inspired space, scientists and trainers explored new ways to harness athlete energy to help people achieve their personal best. Once guests entered the lab, they became test subjects participating in a series of trials that converted their bodies’ energy into light in zones designed to showcase the inner workings of RUSH.

Agency: Giant Spoon
Creative Lead: Erin Hauswirth 
Senior Experiential Designer: Zoe Ganch

Event Marketer Experience Design & Technology Awards 2019 - Best Permanent or Pop Up Retail Environment - Gold 


︎︎︎AdWeek - Under Armour Hopes You’ll Get a Rush From Its Pop-Up
︎︎︎AdAge - Under Armour Converts Body Energy to Light at New Pop-Up Activation