Award-winning Group Creative Director with over 13+ years of experience in advertising and marketing. Now, here’s a bunch of stuff I made – if you’re into that sort of thing.


Hit me up:

︎︎︎ erinhauswirth@gmail.com
︎︎︎ linkedIn
Spotify - Stranger Spotify - Digital Stunt & Social Campaign


We opened up a rift between two worlds for the Season 2 premiere of Stranger Things and brought music fans back to Hawkins, Indiana.

Spotify listeners could slip on a pair of headphones and hear Steve’s yacht rock or head to the Character Match site to find out if they had the same taste in riot grrrl music as Max. Each time a user clicked on the series soundtrack, they were dragged into the Upside Down, with a creepy easter egg that transformed the Spotify music player into the Demogorgon’s lair — with a flickering flashlight scrubber and floating spores.  

Upside Down Platform Easter Egg


Character Match Site User Experience


:06 Character Posters and Social Posts





Stranger Spotify - :20 Social Tease 



Agency: Giant Spoon
Creative Lead: Erin Hauswirth
Partners: Layerframe, Netflix
Awards

Digiday - Best Interactive Content Piece or Series - Winner
Webby Awards - Digital Campaigns - Finalist

Press

︎︎︎CNET
︎︎︎The Verge
︎︎︎Entertainment Weekly
︎︎︎Time
︎︎︎ IGN
︎︎︎ NME

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