Award-winning Group Creative Director with over 13+ years of experience in advertising and marketing. Now, here’s a bunch of stuff I made – if you’re into that sort of thing.

Hit me up:

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Spotify - Stranger Spotify - Digital Stunt & Social Campaign

We opened up a rift between two worlds for the Season 2 premiere of Stranger Things and brought music fans back to Hawkins, Indiana.

Spotify listeners could slip on a pair of headphones and hear Steve’s yacht rock or head to the Character Match site to find out if they had the same taste in riot grrrl music as Max. Each time a user clicked on the series soundtrack, they were dragged into the Upside Down, with a creepy easter egg that transformed the Spotify music player into the Demogorgon’s lair — with a flickering flashlight scrubber and floating spores.  

Upside Down Platform Easter Egg

Character Match Site User Experience

:06 Character Posters and Social Posts

Stranger Spotify - :20 Social Tease 

Agency: Giant Spoon
Creative Lead: Erin Hauswirth
Partners: Layerframe, Netflix

Digiday - Best Interactive Content Piece or Series - Winner
Webby Awards - Digital Campaigns - Finalist


︎︎︎The Verge
︎︎︎Entertainment Weekly
︎︎︎ IGN
︎︎︎ NME