Award-winning Group Creative Director with over 13+ years of experience in advertising and marketing. Now, here’s a bunch of stuff I made – if you’re into that sort of thing.

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Yelp - Yelp Onward - 360 Campaign 

It takes courage to venture into hole-in-the-walls or street meat stands and live to tell the tale. And this tongue-in-cheek campaign was created to celebrate the brave heroes who boldly reviewed so we may enjoy.

In TV, digital, and audio, we encouraged people to “Yelp Onward” to explore their local businesses. And in OOH, we featured heroic portraits of real-world Yelpers alongside headlines inspired by their reviews.

:60 Yelp Onward

:15 The Most Punctual Plumber

:15 The Hippest Hair Salon

:15 The Most Reliable Repair Shop

:15 The Most Romantic Date Spot




“Yelp 5-Star Salute” Radio & Spotify Streaming Spots

:30 Here’s to You Bill T. 

:30 Here’s To You Jessica P.

Agency: Giant Spoon
ECD: Ian Grody
CD: Liz Cartwright
ACD, Writer: Erin Hauswirth
ACD, Art: Carla Johnson
Designer: Eva Vidan