We planted a series of mysterious vaults around Austin and dared SXSW attendees to track them down in hidden spots throughout the city to score prizes.
In a first-of-kind integration into Niantic’s Ingress augmented reality game, we transformed venues into real-world game portals, challenging players to complete bold missions to unlock vaults packed with tickets to Doritos’ Bold Stage.
![](https://freight.cargo.site/t/original/i/479f06936ecb9161de2b8c85417638e8439ca376d9d3fd98c38aadc8a2fc65f6/02-004_TITLE-CARDS.jpg)
![](https://freight.cargo.site/t/original/i/fce681f35012aaa69953b3245b991aea37d5b432451aacd2fa39db0b4d136c9c/Screen-Shot-2023-05-19-at-12.04.09-AM.png)
![](https://freight.cargo.site/t/original/i/2ac2c81478f308f08b212c94e6abeec014533784dd56e589b45bf0ef4b862594/niantics-ingress-roots-get-reboot-with-real-world-platform.1280x600.jpg)
![](https://freight.cargo.site/t/original/i/6d8a43d2ec12e0a52a5360d9da3a09a2c0ec998f2fcccb312429d1014e06f57f/Doritos-VICE-1000x220.png)
![](https://freight.cargo.site/t/original/i/44ccf25f706e204c62f88207128deaa9884d0b3083e16c5533863f8c73b78ffe/Doritos-MB-300x600.png)
Agency: OMD, Ignition Factory
Creative Lead: Erin Hauswirth
Partners: Vice, Niantic Labs
Creative Lead: Erin Hauswirth
Partners: Vice, Niantic Labs