Award-winning Group Creative Director with over 13+ years of experience in advertising and marketing. Now, here’s a bunch of stuff I made – if you’re into that sort of thing.

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Doritos - Unlock Bold - Experiential and Gaming

We planted a series of mysterious vaults around Austin and dared SXSW attendees to track them down in hidden spots throughout the city to score prizes.

In a first-of-kind integration into Niantic’s Ingress augmented reality game, we transformed venues into real-world game portals, challenging players to complete bold missions to unlock vaults packed with tickets to Doritos’ Bold Stage.

Agency: OMD, Ignition Factory
Creative Lead: Erin Hauswirth
Partners: Vice, Niantic Labs