This idea sprung out of a simple thought: what if we created a tweet-powered moonshine distillery for season 2 of Moonshiners? We hooked a real-world distillery up to the web and invited fans to weigh in on ingredients, flavor profile, and packaging, using Twitter to brew their very own bottle of hooch. That got ‘em buzzing.
Agency: OMD, Ignition Factory
Role: Creative Lead
Role: Creative Lead
Awards
Creative Media Awards - Best Social Media - Awards - 2014
Bees Awards - Best Engagement with Customer - Winner - 2013
Press
︎︎︎AdAge - Discovery Asks ‘Moonshiners’ Fans to Use Twitter to Brew Hooch
Creative Media Awards - Best Social Media - Awards - 2014
Bees Awards - Best Engagement with Customer - Winner - 2013
Press
︎︎︎AdAge - Discovery Asks ‘Moonshiners’ Fans to Use Twitter to Brew Hooch