Programmers haaaate ads but love shows like Mr. Robot and Halt and Catch Fire. So instead of spamming them, we made something they'd actually want to watch: a 15-minute interactive thriller called Day Zero. Every binary choice let devs control our hero's fate—all while learning about MongoDB Atlas
Then we marketed the film like a blockbuster with trailers, glitched-out character posters, and cyberpunk GIFs.

“It scores as a long-form product demo with a retro/William Gibson vibe.” - Muse by Clio

“With twists and turns at each decision, the audience is in suspense until the final surprise ending.” - Little Black Book
Extended Film Trailer
:15 Trapped In A Game Film Trailer
:06 Going Up Film Trailer

Film Banners


Director Benny Nicks and Midsommar/Hereditary DP Pawel Pogorzelski “bathe the action in compellingly moody shadows and constantly flickering screens.”






Social Character Posters



Agency: Giant Spoon
Role: ACD, Copy
Role: ACD, Copy
Awards
Official Selection: Tribeca Film Festival - Tribeca X, Interactive
Official Selection: Tribeca Film Festival - Tribeca X, Interactive
Press
︎︎︎Muse by Clio
︎︎︎Little Black Book