Farmers feed the world, so John Deere wanted to feed them for a change. We drafted NFL quarterback Brock Purdy, TikTok tractor star Jackson Laux, and some famous friends (Chef Reactions, 49ers running back Christian McCaffrey, WNBA star Jewell Loyd, NBA star Cooper Flagg, and the Swedish Chef) to make homecooked meals and deliver them to farmers working out in the fields.
(Yes, calling in a puppet chef for backup is totally reasonable when you're feeding America's farmers.) We crafted two hero videos and released over 12+ pieces of content across Instagram and TikTok.
2:18 Epic Cooking Fail
1:06 Field Meal Delivery
:19 Chef Reactions Teaser
:20 Go Long
Agency: RPG
Role: SVP, Head of Creative, Copy