Farmers feed the world, so John Deere wanted to show their appreciation by feeding them for a change. We recruited NFL quarterback Brock Purdy, whose in-laws own a farm, and TikTok tractor star Jackson Laux to whip up homecooked meals and deliver them to folks workin' hard in the fields.
Hero Videos
2:18 Epic Cooking Fail
Brock and Jackson try to cook field meals. They fail pretty miserably. They call friends for backup: 49ers running back Christian McCaffrey, WNBA star-farmer Jewell Lloyd, NBA #1 draft pick Cooper Flagg, Chef Reactions, and, um, the Swedish Chef. (Nothing says “we care about farmers,” like enlisting the knife skills of a puppet chef.)
1:06 Special Delivery
Brock Purdy and Jackson Laux deliver field meals to farmers. It’s heartfelt. It’s genuine. It’s very different from the first video.
Teasers and Ongoing Social Content
Leading up to the hero films, we provided tasty teasers online. After they dropped, we shared a few morsels on social, including Brock and Jackson’s favorite field meals, prompting farmers to share their own.
:19 Chef Reactions Teaser
:20 Rex, Go Long
Agency: RPG
Role: SVP, Head of Creative, Copy