To make GE’s “super materials” super relatable, we created a sick pair of moon boots made with the same gear from the first lunar landing.
We dropped the sneakers on the anniversary of the moon landing, sent pairs to everyone from Bill Nye to Buzz Aldrin, and crashed fashion week with a Spacewalk. The best part? The shoes sold out in just 7 minutes. I still keep a pair in my closet for special occasions — grocery shopping, jury duty, bar mitzvahs.







Agency: OMD, Ignition Factory
Role: Creative Lead
Role: Creative Lead