Let’s be real, the frames in Wicked were actually the main character. Cue Bowen Yang hair flip. That’s why we dropped an entire eyewear collection inspired by fashion icons Galinda and Elphaba—for those TikTok-scrolling Broadway girlies who want to look as fly as Cynthia Erivo. Not for basic witches.
:16 It’s All About the Accessories
:17 Break Free From the Ordinary
:17 Totally Ozmopolitan
:17 Wickedly Beautiful
:17 Glasses Are in Session
:18 Make Your Own Magic
:18 Shatter Expectations
Agency: MMB
Role: GCD, Copy