We planted a series of mysterious vaults around Austin and dared SXSW attendees to track them down in hidden spots throughout the city to score prizes.
In a first-of-kind integration into Niantic’s Ingress augmented reality game, we transformed venues into real-world game portals, challenging players to complete bold missions to unlock vaults packed with tickets to Doritos’ Bold Stage.
Agency: OMD, Ignition Factory
Creative Lead: Erin Hauswirth
Creative Lead: Erin Hauswirth