How do you show blue collar dudes named Babyface just how tough BRUTE products really are? With trash cans and carts that can take your crap.
Across TV spots, trade shows, social posts and retail, we dared workers to do their worst. Because BRUTE can handle whatever you throw at it – literally.
:30 Crack Under Pressure
:15 Sticks & Stones
:30 Lay It on Me
:15 Lay It on Me
:06 Take a Load Off

:06 Hit It With a Ton of Bricks

:06 It’s a Tough Can to Crack

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Agency: MMB
Role: GCD, Copy
CD, Art: Mike Shaughnessy
ECD: David Register
Role: GCD, Copy
CD, Art: Mike Shaughnessy
ECD: David Register
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︎︎︎PR Newswire
︎︎︎PR Newswire