To build excitement leading up to the premiere of Amazon Prime Video’s sci-fi thriller The Peripheral, we brought fictional 3D print shop Forever Fab from the series to New York Comic-Con. On the hall floor, we invited guests to step inside to see the future printed before their eyes...only to discover that someone from the future had their eyes on them.
As guests lingered, things took a strange turn – transitioning from a simple tour of the store to a dystopic head trip. Coded messages flashed on screens, strange voices summoned guests by name, and cryptic emails foretold their fortunes from the year 2099.
As guests lingered, things took a strange turn – transitioning from a simple tour of the store to a dystopic head trip. Coded messages flashed on screens, strange voices summoned guests by name, and cryptic emails foretold their fortunes from the year 2099.
“The Most Mind-Blowing Activations at New York Comic Con 2022” - AdWeek
“Things quickly turn into a dystopian whirlwind and I’m here for it.” - PopInsider
Agency: Giant Spoon
CCO: Ian Grody
GCD: Monica Herman
Creative Director: Erin Hauswirth
Assoc. Design Director: Eric Zhou
Designer: Robyn Ozaki
CCO: Ian Grody
GCD: Monica Herman
Creative Director: Erin Hauswirth
Assoc. Design Director: Eric Zhou
Designer: Robyn Ozaki
Awards
Ex Awards - Best Trade Show Activation - Winner - 2023
Clio Entertainment Awards - TV Series - Experiential Events Activation - Shortlist - 2023
Clio Entertainment Awards - TV Series - Fan Engagement - Shortlist - 2023
Press
︎︎︎AdWeek - The Most Mind-Blowing Brand Activations at New York Comic Con 2022
︎︎︎PopInsider - 4 Activations at Comic-Con NYCC That Are Worth the Line
︎︎︎Muse by Clio - From Marvel to Prime Video: Scenes from New York Comic
︎︎︎Collider - ‘The Peripheral’ Gets 3D Pop-Up Shop at New York Comic Con
Ex Awards - Best Trade Show Activation - Winner - 2023
Clio Entertainment Awards - TV Series - Experiential Events Activation - Shortlist - 2023
Clio Entertainment Awards - TV Series - Fan Engagement - Shortlist - 2023
Press
︎︎︎AdWeek - The Most Mind-Blowing Brand Activations at New York Comic Con 2022
︎︎︎PopInsider - 4 Activations at Comic-Con NYCC That Are Worth the Line
︎︎︎Muse by Clio - From Marvel to Prime Video: Scenes from New York Comic
︎︎︎Collider - ‘The Peripheral’ Gets 3D Pop-Up Shop at New York Comic Con